ISP-Enabled Behavioral Ad Targeting without
User Consent (and Beyond)
Aleksandar Kuzmanovic
Northwestern University
Date: Friday, September 25, 2pm
Location: BA 1210
Abstract:
In this talk, accessible to everyone, I will present ongoing research projects
from the Northwestern Networks Group. In the first part of the talk, I will
explain how you can use search engines to accurately classify Internet
endpoints. Next, I will talk about the ISP-enabled behavioral ad targeting
problem. In particular, I will explain how it is possible to extract user
browsing patterns without violating wiretap laws which explicitly prohibit
intercepting the contents of communication. In the second part of the talk, I
will present our recent work on 'serendipitous' location-based services, i.e.,
those that foster accidental discovery of people, businesses and other
locations around users that match their interests. I will particularly focus
on characterizing the relationship between people's application interests and
mobility properties that we found by studying a population of over 280,000
users of a 3G mobile network in a large metropolitan area. Finally, I will
briefly present our initial efforts on designing an infrastructure-less indoor
positioning system.
Bio:
Aleksandar
Kuzmanovic is an Assistant Professor in the EECS Department at
Northwestern University. His research interests are in the area of computer
networking with emphasis on design, measurements, analysis, denial-of-service
resiliency, and prototype implementation of protocols and algorithms for
the Internet. He joined the Northwestern faculty in 2005 after receiving a
Ph.D. in electrical and computer engineering from Rice University, under the
direction of Prof. Ed Knightly. He received the NSF CAREER award in 2008.
Host of the talk
Jörg Liebeherr (jorg@comm.toronto.edu)